- Branding
- Data Reports
- Vehicle Wrap
- Illustration
- Logo Design
- Collateral Pieces
- Website Design
For over 20 years, Truckee Meadows Water Authority has entrusted the GoodStanding/MeshCreative partnership to manage its brand presence and expression proactively. Working with the communications team to maintain TMWA’s favorable customer approval rating over the past decade(s) has been a delightful journey, allowing us to create some of their most important – and iconic – communication pieces.
Data reports
Two important documents, TMWA’s Popular Annual Financial Report and Water Quality Report, convey complex data in digestible form to diverse audiences through clear infographics, charts and colorful data displays.
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Truckee Meadows watershed illustration
The water system illustration initially created for an event mural depicts the region’s waterworks. TMWA asked that it be scaled up to wrap a trailer. Towed to community events, the vehicle serves as a booth and educational backdrop.
Waterworks on wheels. The friendly Truckee Meadows water system illustration makes the rounds.
Logo design
MeshCreative created a refined version of TMWA’s eponymous water lifecycle logo in 2016. They then commissioned an update in 2024. The new brand modernizes the original mark while incorporating the organization’s widely recognized TMWA acronym.
Original Logo 
2016 revised version 
2024 complete redesign
Animated social ads
MeshCreative has crafted TMWA’s friendly visual conservation presence for social media. The ever-ready chihuahua is the chief waterdog, reminding customers of important seasonal milestones and notifications.
HTML 5 ads
In order to increase user engagement further, we created some animated HTML 5 ads that promoted responsible watering and drought-tolerant landscaping
Car wrap design
Straddling a fine line between water purveyor and resource watchdog, TMWA is responsible for informing customers of potential water waste. MeshCreative was asked to create a light-hearted vehicle wrap for their Water Watcher cars to remind customers about conservation without being heavy handed.
Smart About Water microsite
The Smart About Water brand campaign is a public-facing effort reinforcing TMWA’s deep expertise in water resource management. The campaign translates their immense responsibilities into readily accessible information for TMWA’s many constituencies.
“You can always depend on Mesh to provide more than expected and a creative approach that is beyond expectations. Milan is easy to work with and has hit every deadline. ”