Promenade on the River
PromenadeReno.com Website
Client: Promenade on the River
Project Type: Web design + SEO + Traffic Monitoring
The big message we always hear from our clients, when designing a website, is they want the ability to change the content and easily add or update new pictures themselves. No problem, we say, thanks to the latest CMS (Content Management System) technology. So with one goal clearly marked our next goal was to visually convey the simple elegance of this independently-owned retirement community in Reno, NV. Our creative team artfully applied several coats of brown, beige and red paint over the hand crafted Tuscan-like textures to casually welcome you into this cozy and warm virtual environment. Which seems to be working since the average traffic on the website before the redesign was averaging 15 hits/day and now it averages 80 hits/day…so glad to see you on your promenade.
Simple. Clean. Elegant.
Hyundai Point of Sale
Client: Hansen Creative/Hyundai North America
Project Type: Point of Sale Design and Production
These are a few words that describe this beautifully designed Point of Sale flip chart for Hyundai North America. Everything about this project was cool; we got to work on a national account, we got to use lots of white space and our friend and creative collaborator, Hansen Creative, supplied us with lots of gorgeous photography. Way to roll everyone.
M3 Planning
M3 Planning
Client: M3 Planning
Project Type: Website + Logo + Stationery Package + Interface Design
We all like to update our personal look every now and then, so why not our businesses. The folks at M3 Planning came to us for a few shades of new lipstick and we were happy to help. First we re-designed their logo to reflect their business strategy, which exhibits an ongoing process. Then added vibrant colors that merge to indicate a specific step of the process. The stationery package compliments the informative website that is mucho organized while the hand-written graphics kind of make you feel you are in the middle of a strategic planning session.
MINI of Reno
MINI of Reno
Client: Bill Pearce BMW/Hansen Creative
Project Type: Website
This award-winning website functioned as a pitch piece for Bill Pearce BMW to lure MINI to Reno, NV. Careful attention was required to meet all the market requirements demanded by MINI as well as exhibiting Reno as a cosmopolitan city. Some would have cowered at such a task but we cranked up our creative juices and made a BIG impression on MINI – this zippy presentation surpassed all their marketing requirements naming our client as the official MINI dealer in Reno. Good job all around.
Bureau of Land Management
One Million Mining Claims Poster
Client: Bureau of Land Management – Nevada
Project Type: Poster + Illustration
This beautifully illustrated poster has a lot to boast about and sometimes a message is best communicated through art. After gathering the must-haves from BLM such as; recognizing the one-millionth mining claim in Nevada, creating a contrast between the old and new mining techniques and modeling the mining character after Johnny Horizon, the BLM’s mascot primarily known for an anti-liter campaign in the 1970s. We then handed off our conceptual mock-up to the discernable illustrator, Jeff Foster, he ran with it and voila…this fabulous poster was created. Resulting in yet another fabulous collaboration and an Addy award.
Interiors by SG
Interiors by Steve Gunderson
Client: Steve Gunderson, Interior Designer
Project Type: Website + Logo + Stationery Package
This well established interior designer spoke our language when he came to us to design a new branding package for his business. Steve simply requested us to showcase his work while capturing his passion for utilizing functional modern and retro design elements. So we created four different business cards printed on a letterpress to give richness to the touch – collect all four and you have a set. The interactive flash website weaves you through an actual blueprint of work samples and design services – enjoy navigating from room to room without the worries of getting lost.
Equity Lending Partners
Equity Lending Partners
Client: Equity Lending Partners
Project Type: Website + Logo + Stationery Package + Postcards + Print Ads + Outdoor Signage
Many start-up businesses want a fresh look while conveying that they are a well-established and trustworthy company. Since the first thing many people see is the logo, we wanted to begin the creative process with a visually strong, solid, elegant and timeless illustration resembling a family crest. Once we nailed that, the rest of the campaign swiftly took shape, communicating a clear message to their affluent 50+ target audience and maintaining a comprehensive design look throughout all media.
Alpine Women’s Health
Alpine Women’s Health
Client: Alpine Women’s Health
Project Type: Logo, Website, Stationery Package, Google AdWords
This young group of Ob/Gyn docs expanded their practice and wanted an updated look, nothing fancy just effective. Our creative strategy began with a logo re-design and stationery package hi-lighting a blue flower to communicate health, femininity, tranquility and security. Followed up by an informative website loaded with physician bios, services, quick facts and beneficial resources for the user. Finally, we created a Google AdWords campaign with hands-on performance management. And since our client is a bit of a tech geek, we set him up on Facebook and Twitter…he said he likes to write.
